Archive for the ‘All Things Literary’ Category
Tuesday, August 30th, 2005
Sometimes I hate the money.
Don’t get me wrong. I am not some Birkenstock wearing, granola-eating naive, idealistic artist who believes in the sanctity of art above all else. I understand there is commerce in everything, art included, and that the largest engine driving the world is money.
But sometimes I hate it.
Recently, my first novel, 2000 MILES TO OPEN ROAD, was published. Right now, I’m working as hard as I can to promote it. I’ve been to signings and readings, to conventions, I’ve produced and mailed thousands of chapbooks featuring the first two chapters of the novel, I’ve sent press releases. I’ve done everything I can think of and everything my writer friends have found successful, to promote the book.
One suggestion I got was to attend the Great Lakes Booksellers’ Association conference in Chicago; to attend their Regional Author Event. That, I was told, would put me and my book in front of hundreds of booksellers. It would allow me to pitch directly to the people who put books in the hands of readers.
Not only would this be a great opportunity for me as a writer, but as a bookseller as well. My wife’s bookstore, Green River Books, is a member of GLBA. Promotion of both writer and store.
I sent numerous emails to various executives. Over and over and over again.
None were answered. None.
Except, finally, an email sent to the general mailbox at GLBA.
Here is part of their response:
“Good Morning,
Thank you for your interest in our 2005 Trade Show. Though there are
numerous opportunities for authors…we reserve those opportunities for authors who are represented by an exhibiting publisher, i.e., a publisher that has a booth….
Once you’ve established that your publisher will be represented…contact me…or send in a “Call for Authors” nomination form. We welcome and review all nominations until the trade show schedule is set and all author slots are
full.”
What? Did I read that correctly? You’ll let me tell booksellers about my book only when my publisher has given you money for a booth?
The Great Lakes Booksellers’ Association says their mission is to bring books to readers, books to booksellers, the written word to those who love to read. In fact, their website says, “The Great Lakes Booksellers Association is formed to support bookstores and to promote excellence in the publishing, distribution, promotion and selling of books.”
Evidently, that’s true only if you buy a space at their regional show first.
The booths are decently cheap, a bit less than $600. The cancellation policy isn’t particuarly good (a $200 fee if you cancel at least two months out, no refund at all if you cancel less than two months out…standard practice in the convention industry).
I’m not an idiot, I understand GLBA has to cover costs, but by having a policy of “pay us first, then we’ll allow you to promote yourself,” they cut out any publisher who doesn’t have a decent sized budget for that kind of thing.
But the publisher should be willing to put money into their books, shouldn’t they? True enough. Except that there are ten regional ABA-style organizations. If they all charge $525 for a booth, that’s $5,250 just for booth space. Doesn’t include shipping, transportation, accomodations, and meals (not to mention all kinds of things I’ve probably forgotten). That’s all on top of all the other marketing publishers have to do.
Small publishers, medium publishers, self-publishers, assorted others don’t always have that kind of budget.
And let’s not forget, promotion at GLBA has two elements. First is the booth cost. Second is the review process. Remember the email response? “We welcome and review all nominations….” So they take your money, then decide if your subject matter is appropriate, I guess.
But what if it’s not? What if I wrote a porn novel they didn’t like and I was the only book being promoted by my publisher at the time? Would they take the booth money and then deny me the opportunity to promote the book (and then refuse to give a refund based on their own rules)?
I understand covering costs, but linking book promotion to whether or not the publisher has bought a booth is not what GLBA says they want to do.
Why does GLBA connect the worthiness of a book with money?
So I will continue to promote my book the best I can. I will try and get in contact with all of the GLBA members and pitch my book to them without the help of the Great Lakes Booksellers’ Association. I will try to succeed inspite of their heavy-handed attempts to get some money out of my publisher.
Like I said, sometimes I hate the money part of the business.
Posted in All Things Literary | 4 Comments »
Wednesday, June 29th, 2005
Perception is everything.
There is a place I want to be as a writer. It’s not a dollar amount (give me millions and I’ll probably still work at the Sheriff’s Office because I dig the job), it’s not number of books sold (sell hundreds of thousands and maybe those numbers become cement shoes, weighing you down with an audience’s expectation), it’s not the number of times I’m asked to be a guest of honor at a mystery convention (though the free beer bought by younger writers wanting to crack open the secret code of success might be fun).
It is the ability to write what I want to write, almost regardless of content.
There is no purity there, just as there is no purity in the First Amendment. “Congress shall make no law…abridging the freedom of speech….” But of course you can’t yell fire in a crowded theater (or movie in a crowded fire house quoth Steve Martin).
But I want to get to a place where it matters less, where I can, for the most part, do what I want to do, write the kinds of stories I like. Those tend to be violent and fast, ruled by characterization more than plot; James Crumley, Jim Thompson, Victor Gischler, some of Dan Marlowe.
I met a writer recently, a man I’ve admired for some time, whose books have kept me great company over the last couple of years. He and I got into a conversation about success. We didn’t call it that, but that’s what it was.
To me, he is quite successful. He’s finishing up a three book deal with a major publishing house, his first novel was nominated for an Edgar Award, he signs lots of books for lots of people at lots of bookstores and mystery conventions.
And yet, his sales have not been particularly great. First of all, that shocked me because I thought they were good. Not brilliant, but not bad. I figured quite a few people liked his books.
Not quite the case. He said there had been good critical review, just not much in the way of sales.
And yet I thought of him as knocking on the door of wildly successful. Big publisher, bringing out book after book, hard and soft; hey, that and a shot of tequila, a Corona back, and a plate of nachos and that’s a damned good day.
But the evidence said otherwise. I don’t find his books in that many chain bookstores and more than a few independents are without him on their shelves, too.
So why did I think he was burning the world down?
Because he’s higher on the publishing food chain than I am and from where I stand, that looks — at least superficially — more successful. But might it be, that since his books tend to be more violent and gritty, more edgy, than mainstream mysteries, that his success has to be defined differently? Does his content mean that he has to measure everything with a smaller yardstick…call it a half-yard stick?
It could be that his style of writing, which I so admire, will never have mainstream acceptance. Look at Jim Thompson. Even with the revival of recent years, lots of mystery fans have no clue who he is.
This writer defined his version of success for me in our conversations. I think it’s a new definition for him, too. He said if his publisher dropped him, it would be sad but not earth shattering. He’d gotten much further than he ever thought he would when he was writing the first book and he was pretty sure there would be smaller presses out there who’d keep his material on the market.
And he was cool with that.
Perception isn’t quite everything, but it’s close. My perception of him was as a fairly successful writer moving his way up. Now, it’s of a writer more attuned to the song in his head than the chant of mainstream readers.
He is in the place I want to be: writing what he wants to write, almost regardless of content.
Three cheers for him.
Posted in All Things Literary, Random Thoughts | 5 Comments »
Friday, April 29th, 2005
An odd thing, a personal blog.
After all, it is both borne of, and feeds, the ego. Why else would anyone assume the world gave two shits about what they had to say? I am no expert in anything, my opinions are not universally trusted (nor always even trusted in my own household), I don’t get paid to offer up witty sayings.
And yet here I am. A new website with the shrink wrap barely off, and a blog to go along. Ah, the feeding of the ego.
But that isn’t so far from why people write, either, is it? To be a writer, to assume — again — anyone gives a crap about what you write, what you have to say, takes quite an ego to begin with. Actually, to write for publication, takes quite an ego. To assume people care about what you write, and to assume you can write well enough to get published in a legitimate venue, takes that ego. People who write for themselves, who journal, don’t generally care what anyone thinks because no one will ever see it.
Yeah, I write for publication and yeah, I’ve got an ego.
So, as an accessory to the website, I wanted a blog. Just for the occasional posts. I won’t update 1,459 times a day, I don’t have that kind of time (though I do wonder where people with that kind of time get that kind of time). But sometimes, I will have something I want to rant about, to explore, to ask, books — or whatever — to expose.
Or just to hear my own voice (or see it, really).
For now, here are two books to try. One is older, but recently issued in a mass market format with a kick-ass cover. BURN, by Sean Doolittle. A hip crime novel, written by a hip guy. Congrats, too, to the man for becoming a father for the second time. The second is Thomas Zigal’s THE WHITE LEAGUE. Very cool exploration of the darkness of New Orleans and racial politics and murder and honor debts.
All right, that’s it for now. Thanks for giving me some of your time. Check out those books.
Posted in All Things Literary, Random Thoughts | 2 Comments »
